Top 4 Mobile App Development Challenges. And How To Fix Them

Developing a mobile app is different from creating an application for a desktop or laptop. Also, the more important aspects are on what to avoid rather than what to do. There are many challenges faced by developers, from making the app compatible with multiple devices to marketing it. Listed below are the top 4 challenges faced by app developers, and how to deal with it.

1. Cross Platform Development

The most important question for mobile app developers is that which platform would be best for app development. Since, there are a lot of options for development platforms available picking one can get tricky. Every platform comes with its own coding language, screen size etc. to create the mobile app.
Quick fix: To build an app which is cross platform compatible, use cross-platform development tools. These tools enable the developers to create mobile apps for multiple platforms. The best part is that many of these tools do not need any coding for development. Some of the popular cross-platform development tools are

• PhoneGap
• Configure.IT
• Appcelerator
• Titanium

2. App Performance vs Battery Usage

Practically, the mobile application development should ensure that the app consumes less battery. If the app is amazing, but drains away the battery, the users will simply abandon it. So, the developers need to design an app which is bug-free and uses minimum battery. Also, it is seen that some apps run well on latest devices but fails to deliver on older ones.

Quick fix: Test the app prototype as many times and on as many devices as possible before launching it. Next, launch the beta version first. This way you can get all the feedback you want for your app to optimize it and release the final version.

3. App Marketing And Promotions

There will always be a cut-throat competition in the mobile app market. When thousands of new apps feature daily in the market, merely a good app development will not be enough to lead the market. Developers need to focus on marketing the mobile app. Marketing has now become more important than developing the app.

Quick fix: To have a proper marketing and promotional strategy, app developers can find many tools and even agencies for it. Some of the best app marketing tools are:

• MobileDevHQ
• Sensor Tower
• Applause
• Smore

4. Creating A Simple Mobile App

There are always few apps which are more popular than others. This is because the app is self-instructive. If the functions of the app can be understood by the developer, it is not necessary that the user will understand it too.
  Quick fix: Create a simple structure of the mobile app. Also, add some tutorials, demo and a brief instruction. Every mobile application development features UI guidelines. The developers should adhere to it. Keep the app usage as simple as possible and study it from a user’s point of view.